About

Data Financial began in 1983 with a clear mission: to help financial institutions manage cash operations more efficiently. Founded by Jim Holtz, the company quickly built a reputation for dependable solutions and responsive service. As our customers’ needs expanded, so did we—growing our team, deepening our expertise, and solving increasingly complex business challenges. In 2018, longtime leader Marc Masi acquired the company, ushering in a new era of growth and innovation. Today, Data Financial serves clients nationwide across a wide range of industries—including financial, retail, gaming, and government—offering intelligent hardware, custom software, and customer-first service. With a team of 60+ strong, a legacy of trust, and the financial strength to fuel what’s next, we are built for the long haul and ready for the next forty years.